General

A well-produced promo video is one of the most effective tools for generating buzz and driving attendance to your next event. In just 30–60 seconds, it can excite your audience, highlight key features, showcase past success, and solidify your event’s identity. But what separates a forgettable clip from a powerful promotional asset? Emotional Hook First […]

In today’s music world where anyone can upload a song and gain instant access to a global audience, it’s tempting to believe that artist development is outdated. But the truth is, in a saturated digital landscape, intentional growth and branding are more crucial than ever. Artist development remains the foundation of building a long-lasting career—not

When planning a successful event, whether it’s a corporate conference, a product launch, a concert, or a community gathering, few things matter more than your audiovisual (AV) setup. The right AV solutions don’t just support your event—they shape the entire experience. From clarity of sound to the visual impact of screens and lighting, AV determines

In the age of digital noise and fleeting attention spans, one thing has emerged as a clear leader in capturing audience engagement: short-form video. Platforms like Instagram Reels, YouTube Shorts, and TikTok are not just entertainment hubs—they’re powerful tools that are rewriting the rules of music marketing. For artists, labels, and creatives in the music

In today’s content-saturated world, talent alone isn’t enough to break through the noise. Independent artists and creatives need more than skill—they need visibility, credibility, and consistent narrative alignment. That’s where public relations (PR) becomes an essential tool in the growth journey. For many up-and-coming creatives, PR is often misunderstood as something only big celebrities or

Whether you’re gearing up for a major concert, launching a new single, or hosting a brand showcase, strong visuals are essential to capturing attention and building excitement. In a world overflowing with content, it’s your visual assets that often make the first impression—and the lasting one. Here are five must-have visual assets every artist, brand,

Live events are powerful experiences that bring people together—whether it’s a concert, festival, corporate gathering, or community celebration. But behind every successful event is a complex, well-coordinated production process that transforms an idea into an unforgettable moment for the crowd. At Hezekiah Productions, we believe great live events start long before the doors open. Here’s

In the world of music production, the terms “mixing” and “mastering” are often used together — sometimes interchangeably. But while they’re both crucial steps in creating a polished, professional-sounding track, they serve very different purposes. Understanding the difference between mixing and mastering is essential for any artist who wants their music to stand out in

In today’s digital-first landscape, events no longer begin when guests arrive or end when they leave. A strong social media content strategy extends the life and reach of any event by building anticipation, engaging audiences in real time, and keeping the conversation going long after the venue is empty. Whether you’re organizing a music festival,

In a world overflowing with events, festivals, launches, and pop-ups, one question separates the forgettable from the unforgettable:“How did it make people feel?” Event activations are no longer just about branded booths and flyers—they’re about creating real, immersive moments that spark emotion, conversation, and connection. Whether you’re planning a product launch, concert, conference, or community