Challenges:
• New construction competitive pricing
• Need to showcase lifestyle appeal
Solutions:
• Cinematic reveal video
• Lifestyle photo gallery
• Virtual open houses + email funnels
Results:
• 70% units sold pre-launch
• 95% absorption in 90 days
Media Needs:
Architectural Photography — Finished units & common areas
Developer Interview Video
Commercial — 60-second campaign spot
Drone City Views — Highlight skyline proximity