Whether you’re gearing up for a major concert, launching a new single, or hosting a brand showcase, strong visuals are essential to capturing attention and building excitement. In a world overflowing with content, it’s your visual assets that often make the first impression—and the lasting one.
Here are five must-have visual assets every artist, brand, or event organizer needs to successfully promote their next big moment.
1. Promo Poster or Digital Flyer
A promo poster is your visual elevator pitch. It should clearly communicate what, where, and when while reflecting the vibe of your event or release. Whether it’s physical or digital, the design should be bold, clean, and instantly readable. Use high-quality graphics, consistent fonts, and your brand elements to make it recognizable at a glance.
This is the asset you’ll post everywhere—from social media and email blasts to venue screens and partner sites.
2. Teaser Video or Animated Announcement
A short, punchy teaser video can create buzz like nothing else. Whether it’s a cinematic snippet of your event theme, behind-the-scenes shots from a music shoot, or a countdown animation, videos are powerful tools for engagement. Aim for 15–60 seconds and make sure it works with and without sound.
This is ideal for Instagram Reels, TikTok, and Stories—where movement captures attention faster than stills.
3. Event or Release Banner Set
You’ll need multiple banner sizes optimized for different platforms—Facebook event covers, YouTube thumbnails, Instagram story covers, website sliders, and email headers. Keeping all banner versions visually consistent builds brand recognition and ensures professionalism across all digital spaces.
Don’t overlook mobile optimization—most people will see your content on their phones.
4. Behind-the-Scenes or Preview Content
Give your audience a glimpse of the creative process. This can be candid photos from rehearsal, a studio session, or venue prep day. These assets humanize your brand or artistry and make followers feel part of your journey.
Authenticity builds anticipation and loyalty. You’re not just promoting the event—you’re inviting people into the story.
5. Call-to-Action (CTA) Graphic
Whether it’s “Buy Tickets,” “Stream Now,” or “Save the Date,” your CTA graphic should drive action. Design it as a standalone post or overlay it onto your videos and posters. Keep the language clear and the design urgent but clean.
Make it easy for people to know exactly what to do next—and why they shouldn’t wait.
Why These Visuals Matter
In the fast-paced digital environment, well-designed visual assets are more than decoration—they’re a key part of your promotional strategy. Each piece should reflect your identity, convey professionalism, and work together as a cohesive visual campaign.
At Hezekiah Productions, we create standout visual content that fuels audience excitement and drives real results. Whether you’re launching a tour, promoting a record, or producing an unforgettable event, we ensure every image and video serves your mission.
Ready to build your next big moment with visuals that convert? Let’s create something unforgettable, reach out today.